As organic traffic grows less predictable, discovery strategy has become a competitive differentiator. Inspiration and intent are blurring, forcing brands to design new pathways that motivate both engagement and conversion. Social, search, and video all remain important, with agentic shopping also fueling shopper awareness. Learn how top brands are revamping digital discovery for modern consumers. This session examines: • The role of curation and personalization in digital discovery • How data and AI change the dynamic and power proactive, predictive models and engagement • Assessing the balance of paid, owned, and earned pathways