In digital shopping, unnecessary friction is the enemy. 63 percent of consumers want to go from inspiration to purchase as quickly as possible, and it’s well established that a slow checkout process is a driver of cart abandonment. This session features the founders and CEOs of four innovative technology solutions that help remove ecommerce friction. Through personalization and AI, these solutions make it easier and more intuitive to search, discover, get answers to questions, and pay, all leading to happier customers and greater sales. You’ll hear: • How leading retailers and brands measure both the friction in their ecommerce experience, and the benefits of reducing it • The role AI agents are playing in making shopping faster and easier • Which kinds of shopping friction are most detrimental to the customer experience