Connected and unified commerce demands more than channel alignment, it requires deliberate integration between stores and ecommerce, so that each reinforces and supports the other. Stores emerge as strategic assets that amplify ecommerce growth and profitability, sometimes outweighing their role as places where people buy stuff. This session examines how leaders are designing store strategies that directly power digital expansion and promote synergy. You’ll hear: • How store presence and data can boost digital traffic, trust, and conversion • Leveraging store networks to improve ecommerce margin and delivery speed • Cross-functional leadership frameworks that connect store operations and digital strategy