Merchandising today must draw on data and insights from across an organization. Demand data, social listening, past sales, as well as the merchandising team's own insights and intuition all play a crucial role. This session will feature two executives from leading brands in a conversation on how companies are taking a holistic, 360 approach to merchandising today. You'll hear: • How merchandising teams sort through the vast troves of data to identify what really matters in terms of trends and shifts in demand • The role AI plays in merchandising, and the best ways to leverage it going forward • The skillset required to be a successful merchant today