Dig in to challenges facing B2B and B2C executives and organizations today and leave with practical ideas and fresh perspectives from your peers and subject matter experts. 

• Capturing The Modern B2B Buyer - Human & Agent: Today's B2B and wholesale buyer is self-directed, digitally native, and typically 60–70% through their decision before ever speaking to sales. Winning requires meeting buyers where they research — through content, peer communities, and personalised digital touchpoints — rather than relying on outbound-led funnels. What content, tools, and digital experiences are actually influencing purchase decisions? How has your business changed to meet these new expectations? How are you treating the agent – generated traffic on your site to support this element of the buying experience? 

• Key Technologies for Optimal Product Data: Clean, consistent, and rich B2B product data is the foundation of great digital commerce and AI readiness. Organizations that invest in the right data infrastructure unlock faster time-to-market, fewer returns, and stronger personalisation at every touchpoint. Where is your B2B organization investing in technology, people, or process? 

• Practical AI use cases: Beyond the hype, AI is delivering measurable value in B2B and wholesale in well-scoped, high-volume, repetitive tasks. The highest-ROI applications share a common pattern: abundant training data, a clear success metric, and a human review layer for edge cases. What examples are you seeing in your B2B organizations? What’s the hardest part of putting these use cases into practice in B2B?