Your Buyers Shouldn’t Have to Learn How You Sell

Your buyers shouldn't have to learn how you sell. Yet for 25 years, that is exactly what commerce has asked of B2B buyers and procurement leads: master every portal, login, and fragmented catalog before they can get a job done. Virto Commerce's Ben Black shows how AI resets the starting point from "here is everything we sell, go navigate it" to "what do you want to do today?

Speaker:
Ben Black, VP of Growth, Virto Commerce