Personalization is already an expectation in ecommerce, as retailers and brands must create differentiated experiences that drive both immediate impact and long-term customer value. As good personalization has become table stakes, the bar for excellent personalization has grown ever-higher. In this session, retail leaders will explore how they are implementing and tracking personalization that delivers. This panel will discuss: • Common pitfalls that limit performance and scalability • Defining metrics that matter most when evaluating personalization ROI • Data strategies for improving the customer journey via personalization and recommendations