The lines between video content, community, and transaction are blurring. Hear how today’s retailers and brands are moving beyond impressions to build integrated commerce experiences within video itself. Featuring case-driven presentations followed by a panel discussion, this session will examine how video is evolving as a scalable revenue stream driving action as well as building brand awareness and affinity. Speakers will examine: • What’s working in sponsored content, creator-led commerce and product placement • Balancing brand storytelling needs without disrupting authenticity • How to align video strategy with broader ecommerce business goals