Town Hall sessions are collaborative, discussion-driven, 40-minute forums designed to explore diverse perspectives on a shared industry topic. Each session is co-hosted by two leaders, who kick off and guide small-group conversations on a specific topic. They’ll then lead in the sharing of questions, observations, and key insights with the broader group, helping to advance the collective discussion. This session will feature a conversation on the future of marketing, including: • How AI is disrupting media planning, creative, and ad measurement • Ways you’re using technology to deliver better more relevant messages to the right customer at the right time • Unexpected media or platforms that deliver real benefits for reaching specific audiences or delivering specific kinds of messages. With limited seating, we’ll prioritize having retailer and brand attendees participate, but will accommodate all attendees if possible.