Livestreaming and video shopping remain at the intersection of discovery, engagement, and transaction. As video platforms continue to explode in popularity, video-enabled commerce of all kinds are increasingly important avenues for data gathering, community building, and product validation. Speakers on this session will highlight how their companies are embedding video shopping into their broader commerce strategy. This session will examine: • Using livestreaming to gather real-time data for new products and sentiment testing • Fostering community and belonging through interactive, video shopping experiences • Strategies for delivering authentic, human-centered video moments that build trust