Highly interactive, fun experiences can help retailers and brands capture customer attention and break through in a distracted world. From gamified shopping to contests to immersive content, new technologies are reshaping how consumers discover and interact with products. This session will highlight technology solutions that enable compelling, participatory, and gamified shopping experiences. Speakers will examine: • What’s working in gamification, live experiences, and interactive formats • Designing experiences that drive both engagement and measurable outcomes • Integrating interactive elements into broader marketing and ecommerce strategies