The younger Gen Z's and Gen Alpha is growing up at the intersection of social media, gaming, streaming, and ecommerce. So what do they really think? Instead of experts interpreting the data, Shoptalk presents a group of Gen Alpha panelists, who will share their real perspectives on brands, shopping, and trust. They'll discuss: • What makes a brand cool...and what makes it cringe • Where they actually discover products and get inspired • What earns their loyalty in a world of endless scroll and instant opinions • 6-7