Fast, flexible delivery is no longer a differentiator, it’s an expectation. As customers demand real-time visibility, seamless returns, and multiple fulfillment options, supply chains must evolve, without overextending cost structures or adding too much operational complexity. This session examines how retailers are aligning operational strategy with customer-facing promises that improve satisfaction and the bottom line at the same time. Speakers will discuss: • Translating rising delivery expectations into disciplined operational design decisions • Inventory placement and network optimization that balance speed, cost, and resilience • Aligning marketing promises with realistic fulfillment capabilities, and communicating efficiently and effectively