The B2B Exchange: Winning Younger, Digitally-Savvy B2B Buyers in The Wholesale Channel
The Discovery Stage 2

The B2B Exchange: Winning Younger, Digitally-Savvy B2B Buyers in The Wholesale Channel

الثلاثاء, 29 سبتمبر 2026
16:00 - 16:20 | America/Chicago

All Pass Types

الإنجليزية
عن
Digital-native B2B buyers expect the speed, convenience, and self-service experiences they enjoy as consumers—but they rely on very different sources of trust. Learn how Millennials and Gen Z evaluate vendors, influence purchasing decisions, and what your organization must do to win the next generation of B2B customers.

مكبرات الصوت

Denise Foley

EVP, eCommerceULE Group

Andy Hoar

Co-FounderMaster B2B

Brennen Volbeda

Senior Director Digital Experience & Data StrategyPCNA