This session features three leading solution providers or consultants onstage discussing how they would address a specific challenge or opportunity faced by a brand. DÔEN is a women-run, premium fashion business offering collections inspired by a nostalgia for the coastal California of decades past. Launched in 2016, the brand operates across multiple channels, connecting with its community digital channels, physical stores, and specialized wholesale partnerships. The company’s VP of Ecommerce is seeking input on how to craft a loyalty program that will emphasize emotional loyalty over transactional loyalty. You’ll learn:

• How leaders are approaching customizing or tailoring loyalty rewards and benefits without over-complicating it for the shopper
• Offers or perks that resonate with today’s customer
• KPIs for modern loyalty programs
• How a savvy leader evaluates and questions potential partners