The B2B Exchange: How Four Hands Drove Higher Search Conversion and Average Order Value by Redesigning Product Disc
The Discovery Stage 2

The B2B Exchange: How Four Hands Drove Higher Search Conversion and Average Order Value by Redesigning Product Disc

Tuesday, Sep 29, 2026
9:30 AM - 9:50 AM | America/Chicago

All Pass Types

English
About

Search isn't what it used to be. AI is changing how people look for things, and buyers now expect discovery that feels personal and effortless. Join Laura Ogden, Senior Digital Merchandiser, Four Hands, and Peter Curran, Chief Product Officer, Coveo, as they share how Four Hands, one of North America's leading wholesale furniture brands, redesigned search, merchandising, and personalization to close the gap between inspiration and purchase — driving a 26% increase in search conversion and a 19% lift in search-driven average order value along the way. You'll leave with practical, tested strategies for turning product discovery into one of your strongest drivers of engagement and revenue.
 

Speakers

Peter Curran

Chief Product OfficerCoveo Solutions Inc.

Andy Hoar

Co-FounderMaster B2B

Laura Ogden

Senior Digital MerchandiserFour Hands