From Data to Outcomes: Rethinking the B2B Concierge Experience

Most B2B data initiatives start with governance: clean the data first, then figure out the outcome. This session flips that approach.

Using Valtech’s B2B Concierge accelerator, we’ll show how starting with the customer outcome, such as providing fast, accurate answers to revenue driving questions like real time inventory availability, allows teams to work backward and identify the minimum data needed to deliver it.

Rather than launching a broad, governance first data overhaul, this is an outcomes first approach: start with the experience you want to enable, understand the data and systems required to power it, then improve only what is essential to make it work.

Speaker:
Jared Johnson, Head of B2B Strategy, Americas, Valtech